Gleam Toothbrush

Gleam needed a fresh website to launch their new subscription service into toothbrush holders everywhere.

It’s not uncommon for companies to have a great idea, but no brand built out to back it up. After our web whiz Joe cooked up a crisp logo and our photo wizard Tay let the shutter rip, it was up to me to fill in the lorem ipsum with gobs of minty personality.

Gleam wanted an eccentric, yet family-focused brand voice that would make parents giggle. I chugged a few cups of coffee and got weird with some over-the-top alliteration. Here’s the result.

pssst: click on the screenshots to enlarge, if needed.