
Pete’s Pops
Copywriting
I got to give a local legend (and my favorite pop shop) a voice. Now that’s what I call an honor.
When I saw Pete’s Pops on the incoming clients clients list, you BET my eyes lit up.
Coffee ‘N Donuts? Key Lime Pie? Salted Watermelon? Avocado? Blue Moon? Pineapple Jalapeno? Cantaloupe Lemongrass? Lemon Poppyseed? Sweet Matcha Tea? Blueberry Basil Lemonade? Cinnamon Honey Cream? Pear Goat Cheese? Thai Tea?
Can I even PICK a favorite?
Hell no. But Pete’s Pops is my favorite. So getting the chance to do their web copy was nothing short of cathartic.
My only regret is that this was a one-pager, and not an extremely detailed technical website that required hours upon hours of “discovery” and “research.”



