Trek Bicycle

Trek wanted to foster intimate connections with customers and tell the inspiring, unknown stories of people changing the world with bikes.

So, we helped develop and launch Better With Bikes — a podcast designed to do just that.

In addition to being an integral part of the sales and strategy portions of this project, I also recorded, mixed, and mastered each episode. I even had the opportunity to create Trek’s sonic branding guidelines, pitch a sonic mood board, and produce original theme music.

I also wrote copy for the show, including video/podcast scripts, episode titles + descriptions, social copy, and blog posts for publication on Trek’s website.

Better With Bikes has over 118K plays to date, which means people have listened to about 4,720,000 minutes of Better With Bikes content. Crazy (and a little scary) to think that so many people have had eyes and ears on my work.